In a recent interview with XXL, Redman gives his insight on why the once powerhouse label is not what they used to be.
“Well [now], Def Jam are not leaders. They’re not leaders plain and simple, because it’s changed. They’re not leaders like they used to be. In the ’90′s they were leaders. They were the label that you considered the mechanics of hip-hop; they’re under the car. They were the ones under the car getting greasy, getting dirty, fixing that muffler that drags when everybody loved that sh*t and was following it. Now they’re playing the follower. They’re followers; they’re not building artists no more like they should. And that’s just the game. It’s not they fault. We got into the Internet world and sh*t is moving fast and came so fast and came so quick that labels couldn’t exist, but still they got the money and they’re a company. They’re supposed to adjust. I think they need to get that going. Being a label, being on top.”
As Redman continues, he adds that the industry going viral has hurt Def Jam, and it’s now time for them to catch up.
“Yeah they have to play catch up. They have to catch up now. The way the labels were ran back then in the ’90′s. We had tapes and even from studio equipment a lot of people weren’t prepared for that, like getting rid of their 24 track reel tapes. So yes, it came up quick on a lot of labels with this viral [thing] and [now] you’re able to do songs in the comforts of your own home. They shutting studios down, you can get known through Facebook or whatever. You don’t have to wait for a label to put you out now, so yes I think the labels are shut down a little bit and sizing down a lot.”
Redman’s forthcoming album “Reggie” is slated for a December 7th release.